September 26-27, 2025
5
Expert Speakers
Business Conference
+ Company Tour
2
Full Days
About the Event
It's an event you'll remember.
That's All We're Sayin'.
Join us for a transformative two-day experience at The Harvest of Knowledge Conference and Company Tour, hosted in partnership with Atlas Outdoor, one of North America’s most successful landscape companies.
This unique event combines high-impact conference sessions with a rare, behind-the-scenes tour of Atlas Outdoor’s operations.
Scaling a World-Class Landscape Business: Systems, Leadership, and Innovation.
DAY 1 - Genesys Conference Center (Grand Blanc, Michigan)
DAY 2 - Atlas Outdoor, Flint Michigan
Don't Miss
Who's Speaking
Host & Keynote
Speaker
FRANK BOURQUE
Landscape Business Consultant
Business consultant, speaker, and coach specializing in the landscape, hardscape, and home service industries. As a former owner of multiple successful companies, Frank has helped businesses across North America implement systems, improve profitability, and build high-performing teams. He is passionate about empowering entrepreneurs to create companies and lives they truly love.
Atlas Outdoor Founder / CEO
Speaker
SAM GEMBEL
Founder & CEO of Atlas Outdoor
Founder of Atlas Outdoor, one of North America’s most successful landscape companies. As a business coach, leader, and speaker, Sam shares his firsthand experience growing Atlas into a multi-million-dollar operation. He is dedicated to helping other contractors build strong teams, implement scalable systems, and achieve lasting success.
Atlas Outdoor Co-Founder
Speaker
BRANDI GEMBEL
Co-Founder and Human Resource Manager
Co-Founder and Human Resources Manager at Atlas Outdoor. With a passion for people and culture, Brandi has played a key role in developing the systems, hiring practices, and team dynamics that have fueled Atlas’s growth. She is committed to helping businesses build engaged teams and create workplaces where employees thrive.
Guest Speaker
Mark Bradley
LeanScaper.com
Founder of LeanScaper.com and one of the landscape industry’s most respected leaders. As the former owner of TBG Landscape, a company he grew to over $50 million in annual revenue, Mark understands firsthand what it takes to build and scale a world-class business. He went on to create LMN, the industry’s leading business management software, and now dedicates his time to helping contractors streamline operations, drive profitability, and build teams that run independently.
Guest Speaker
Brian Fullerton
Brian's Lawn Maintenance & FOUNDER of Lawntrepreneur Academy
Well-known landscaper, podcaster, author, and the founder of the Lawntrepreneur Academy. Through his popular YouTube channel and podcast, Brian shares practical strategies and inspiration with thousands of lawn care and landscaping professionals. His mission is to help business owners grow profitable companies and build a life and career they’re proud of.
Conference Schedule
Day One
September 26
Opening Keynote by Frank Bourque “Blueprint for Scaling: The Systems & Mindsets that Transform Landscape Companies”
Sam & Brandi Gembel – Owners of Atlas Outdoor
Brian Fullerton - Brian's Lawn Maintenance & Founder of Lawntrepreneur Academy
Mark Bradley – Founder of LEANSCAPER and the LeanScaper Operating System
Presentation by Atlas Leadership Team - Division Managers
Evening Networking Event
Day Two
September 27
Atlas Company Tour and Deep Dive on Systems
MASTERMIND EVENT - VIP MEMBERS ONLY
September 27 - AFTER EVENT MEETING 3-6pm
💼 Special 3-Hour VIP Mastermind Session:
- Small-group strategic planning workshop and mastermind session
- Live hot seat coaching: bring your biggest challenges and get real-time solutions
- Private Q&A time with speakers to dive deep into your questions
- Custom 90-Day Action Plan template you’ll fill out during the session
- Bonus training materials and checklists exclusive to mastermind participants
- Mastermind networking session with other high-level owners and managers
Official Sponsors
Exclusive Event Rate at Hyatt Place Flint
Stay in Comfort and Convenience and make the most of your Harvest of Knowledge Conference and Atlas Company Tour experience by staying just minutes from the action at the Hyatt Place Flint / Grand Blanc. We’ve secured a special discounted rate of only $124 USD(choice of two queen beds or one king) exclusively for our attendees. Enjoy modern accommodations, excellent amenities, and the convenience of being close to the event. This special offer is valid until August 29, 2025, so be sure to secure your room early. Full booking details, including the discount code, will be provided once your event tickets are purchased.
📍 Hyatt Place Flint / Grand Blanc
5481 Hill-23 Drive, Flint, Michigan, 48507
